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>>A new logo, a new visual identity...

CHU Brugmann has decided to reconsider its visual identity by adopting a new logo, designed by PureLab.
The objective is to stand out from the rest via a true symbolic content expressing what kind of hospital is CHU Brugmann.

CHU Brugmann's new logo

The following characteristics are highlighted in the graphic expression (colors, typography, symbol) of the new logo :

  • Seriousness and reliability, scientific but still human perspective
  • Welcoming, warm and reassuring message
  • Notions of interdisciplinarity, interdependence and multiculturalism
  • Modern and airy aspect, without using too many effects quickly outdated
  • Innovativeness

Moreover, the new logo was designed to express dynamism, movement...
So an animated version exists (see opposite).